top of page
I’VE CREATED B2B CONTENT THAT WORKS FOR LEADING COMPANIES INCLUDING:
Do you realize what ineffective content is costing you?
B2B Content that Works
eliminates all these problems:
Being perceived as a novice or small player
Going unnoticed by potential customers
Too much friction in your sales process
Scattered strategy (“shiny object syndrome”)
What our clients are saying
Within six months of implementing our Think Tank and marketing campaign with Michèle Foster, we converted nearly 600 leads on our website and jumped to the first-page search results for five target keywords in a very competitive industry. We would definitely recommend Michèle to anyone seeking digital marketing support.
Maria Sather, Director of Marketing and
Executive Sales Manager, TeleDynamics
Michèle Foster is one of the brightest and most talented professionals with whom I have had the privilege to work. She possesses one of those unique minds that is as comfortable with numbers as it is with words. This, combined with an innate entrepreneurial spirit, makes her an unstoppable force in whatever she chooses to tackle. Simply put, Michèle is a superstar!
Jeff Hunt, Partner, Legend Labs
Michèle’s business acumen and marketing prowess make her a huge asset to any company with whom she’s working. Her approach to content marketing focuses on tangible results. When we worked together at YPO, she repeatedly created content-focused programs that helped the organization grow in every corner of the globe. No one does it better.
Steve Dobbins, Founder and CEO,
The Dobbins Group
What sets Michèle Foster apart from other content marketers is that her strategies are undergirded by a robust business background that enables her to create content that not only delivers value to our stakeholders, but also moves the needle from a business perspective.
Fred Walters, Chief Innovation Officer
Our process: APT content approach
Apt \’apt\ adj. 1. unusually fitted or qualified 2. Suited to the purpose or occasion; appropriate
We understand your business, stakeholders and goals, and tailor a content plan to drive desired behaviors
We create the content and communicate it through the most appropriate channels
We measure results to keep on track and stay optimized
B2B content creation
Regardless of the type or format (press release, article, white paper, case study, webinar, or other), our content is built on an understanding of your business and the stakeholders you need to influence in order to reach your goals. It is clear and compelling, and offers real value to your audience.
We optimize your content and handle all of the on-page optimization so that it is relevant and easy to consume, and search engines understand what it’s about and who it’s for. We also do off-page SEO, which demonstrates the authority of your website by getting it mentioned on the right third-party platforms.
Publicist Michael Levine, author of Guerrilla PR, affirms that an article is between 10 and 100 times more valuable than an advertisement. Social proof is one of the best ways to build credibility and relevance in your industry.
Graphic design, infographics and videos
Graphics and videos can be a powerful and memorable way to communicate ideas. We determine the most appropriate formats for your messages and produce them in conformity with your brand guidelines.
Communications channel management
We can manage your blog, social media, website, and other communications channels so you can focus on delighting your customers and growing your business.
New market reachedA retailer was having trouble securing the financing needed to realize its expansion plans because the bankers in the new market they approached had never heard of their company. Thanks to strategic coverage in key financial media, our client was able to show these articles to the bankers to influence their perception of the company’s market standing. This enabled them to secure the financing to realize their expansion plans.
7,500 new monthly visitors and 1,100 backlinks without paid adsOur client’s main revenue stream was being threatened by a new technology that was shifting the market. They needed to quickly establish a leadership position in the new niche before it was too late. To their credit, they identified the trend and made necessary adjustments to their business model to adapt to the new market realities. We established them as a leader in the new space through a blog and social media. Within six months, they were already topping Google search results for several very competitive keywords in this space. Within a few years, their blog alone had more than 1,100 backlinks (organically; we did not actively negotiate these. We simply created amazing content that people wanted to link to – i.e., B2B Content that Works!) and their blog was cited as an authoritative source of information on the official Wikipedia article about this new technology. Without any paid advertising, the blog by itself attracts 7,500 visitors per month and an average of one new contact (opt-in) per day. The blog was named Blog of the Year by Best in Biz Awards just one year after it launched. Today, most of this client’s sales growth comes from this new market – with no paid advertising!
Proper permits secured through changing public office perceptionsA packaging manufacturer was unable to get a building permit for a new manufacturing facility because the local government thought it would harm the environment. Creating content that clearly explained how the facility would actually help the environment and building relationships with government officials enabled our client to change these negative perceptions and secure the building permit.
New member applications doubled, new markets reachedOur client had trouble acquiring new members in new markets because their target customers had never heard of them before. By achieving positive coverage in strategic media outlets in key markets worldwide, we were able to raise awareness and construct a positive perception of this not-for-profit association, which resulted in a doubling of new member applications in just three years. Forty percent of new member applicants said they found out about the organization through our campaign (internet search or media coverage).
What we don’t do
We don’t have a cookie-cutter, one-size-fits-all approach to content and we won’t be trying to sell you services you don’t need. We start with your business goal: What do you need to accomplish? And we craft a winning perception management strategy to get you there. Managing perceptions relies on expert communications, and that’s why Content that Works is fundamental to business success.
Got a question? Contact us
bottom of page